Anne-Maarit Sepling appointed Paroc Group Vice President, Marketing and Communications

21 Aug 2012
Anne-Maarit Sepling (36) has been appointed Vice President, Marketing and Communications, for Paroc Group as of 10.7.2012. She will also join the Paroc Management Team.


Anne-Maarit previously held the position of Director of Customer Experience and Brand at Stora Enso Building and Living. She has a broad experience in global marketing, brand building and communications.

Paroc Group CEO Kari Lehtinen is pleased to have a management team member, who is knowledgeable in developing customer experience, is a marketing and communications professional, and has experience in the building industry internationally.



The red and white striped Paroc brand is valued by professionals and recognized as a reliable brand by consumers. In the future however, brand development will be more and more about creating customer experiences. We want to be part of building a sustainable environment and strengthen our position as an international supplier of energy efficient insulation solutions. Therefore, it is crucial that we communicate our expertise and offering more broadly, Lehtinen states.



Sepling has a Master’s degree in Food Economics from the Helsinki University and an Executive vocational degree from the Jyväskylä Educational Consortium.