In addition to making a donation to Red Cross, Paroc’s Christmas cards sponsor the activities of WWF and the Group also supports the cause of the organisation in accordance with the established cooperation agreement. The funds raised as a result of the agreement between Paroc Group and WWF in Finland are used for expanding WWF’s activities in the sphere of increasing environmental awareness and slowing down climate change.

With its donations to charitable organisations Paroc Group wishes to emphasise the importance of consideration to people and nature. Paroc Group has targeted its charitable activities at the international nature conservation organisation WWF and at the Red Cross’ Disaster Relief Fund  in order to be able to make a few larger donations instead of several smaller ones. In addition to the Group’s donations, Paroc’s local units sponsor their own communities through charitable activities.